Student Brand Marketing Manager for Tinder, Inc.
From August 2019 to July 2020, I served as a Student Brand Marketing Manager for Tinder U at Howard University.
Myself, along with 2 others, were the first HBCU reps and Howard reps for the Tinder U campus program.
We brainstormed, critiqued, and provided open and honest feedback on new marketing and product concepts, designs, and prototypes,
Established goals, strategy, measurement, and tactics for Tinder U on campus,
Engaged with students on campus and encouraged them to download the app and enroll in Tinder U through digital promotion and bi-monthly events that generated an attendance of over 200+ students per event.
Some events we hosted include our monthly First Friday pass outs of Chic-Fil-A and Tinder merch,
Collaborated with campus organizations such as Her Campus: Howard, V.S. Pink Campus Reps, and Iota Phi Lambda Sorority, Inc.,
Gifted a number of greek organizations with Tinder U merch,
Hosted bi-monthly food pass outs at popular study spots on campus,
and hosted a late night brunch at a popular, Black-owned restaurant.
After the pandemic began, we transitioned to virtual programming and promotion!
